Tuna: the new trends in consumption

Consumers are every day becoming more demanding and curious. They read minuscule labels, scrutinise the list of ingredients and ponder on whether a company is eco-sustainable and its impact on the environment.

Eco-sustainable companies with low environmental impact production methods are ever more appreciated.

When they go shopping, Italian consumers are no longer guided by price, but by quality factors such as transparency of information, functionality, health, and ethics. Another important factor is “Italianity”, a value for which they are prepared to pay a little extra.


From young students away from home, to families with children, who today doesn’t have at least one can of tuna on the shelf?

Because it is practical, versatile, delicious, and inexpensive. But not all cans are the same. Many choose tuna based on the label – the more information is provided, the more the brand is considered safe and reliable.

Providing it is high quality and in the right quantities, tuna is also considered a very healthy food. It provides considerable amounts of noble proteins, indispensable in any diet and at any age, B group vitamins, mineral salts, and Omega 3. It helps prevent cardiovascular diseases, reduces the level of bad cholesterol, and even has an anti-inflammatory action. Pink slices are best, as this indicates freshness, while dark coloured tuna should be avoided.